In a bold move to compete with discount retailers, Sainsbury’s will match prices of up to 200 Aldi products in its smaller convenience stores. This initiative aims to address criticism over higher prices typically associated with local grocery shopping, particularly during the ongoing cost-of-living crisis. Research shows convenience store prices can exceed those of larger supermarkets by as much as 26%. While Sainsbury’s expands its price match strategy, it will continue to reserve its Nectar loyalty program for supermarkets. The battle for customers intensifies as Aldi remains a frontrunner in affordability.