Many adolescents are risking their health in the quest for unattainable beauty ideals promoted on social media, including undergoing color-changing eye surgeries. This controversial procedure, known as keratopigmentation, is gaining popularity, despite warnings from medical experts about long-term risks and complications. Renowned eye surgeons like Renato de Natale and Francis Ferrari are at the forefront of this trend, highlighting the dissatisfaction with personal appearance driving these choices. Critics, including Moreno Menghini, caution against the pursuit of cosmetic procedures that could lead to severe health consequences.