Apple is embroiled in a legal claim from consumer group Which?, alleging that the company has trapped 40 million British customers into its iCloud service while charging inflated prices. The lawsuit, if successful, could result in a £3 billion payout, approximately £70 per affected customer. Apple defends its practices, stating that users are not obliged to use iCloud and that alternatives exist. The claim highlights growing concerns about the accountability of major tech firms, with similar litigations targeting other giants like Facebook and Google. Apple has vowed to contest the allegations vigorously.