In his inaugural speech, BBC Chair Dr. Samir Shah emphasizes the urgent need to safeguard public service broadcasting amidst the growing dominance of streaming platforms. Highlighting the BBC’s role as a cornerstone of British culture, Shah calls for governmental commitment to ensure its survival. He proposes the establishment of a permanent BBC charter, akin to other key UK institutions, to provide stability, and he raises concerns about current funding models. Shah insists that subscriptions and advertising would undermine the BBC’s public service ethos, declaring, ‘the fight is on’ for its future.