As Berlin’s famous techno club Berghain turns 20, the reasons for its elusive image in the outside world are examined. The club’s operators prioritize privacy, employing a strict no-photo policy and an exclusive entrance managed by renowned bouncer Sven Marquardt. The club offers a unique experience, contrasting with today’s hyper-visible culture, yet faces criticism for its increasingly homogeneous audience as it transitions from a primarily gay identity to a more diverse yet affluent crowd.