Bluesky, an alternative social media platform created by former Twitter head Jack Dorsey, is experiencing rapid growth, attracting nearly one million new sign-ups daily. Emphasizing decentralization, Bluesky allows users to post and interact similarly to X, previously known as Twitter, but with greater control over their data. The platform has gained traction following discontent with X, particularly after the recent US elections, leading to brand departures like the Guardian. Despite its growth, Bluesky remains in the early stages of competing with X’s hundreds of millions of users.