Cadbury, the iconic chocolate maker, has lost its royal warrant for the first time in 170 years, a designation it first received from Queen Victoria in 1854. Under King Charles, Cadbury’s parent company, Mondelez International, expressed disappointment over the loss, which affects branding due to the warrant’s role as a royal endorsement. The King awarded new warrants to 386 companies, highlighting a shift in royal associations. Experts suggest that the loss will impact Cadbury’s marketing and could be detrimental to British jobs and production.