DJ AG is gaining fame for his spontaneous street sets in London, which have attracted major artists like Skepta and Lethal Bizzle. These live performances allow emerging talents to showcase their skills without financial barriers, offering an organic platform for innovation in the UK rap scene. Amidst a decline in live music venues, artists and industry figures express hope that these sets will revitalize creativity and represent original sounds. DJ Target highlights a rebellious return to grassroots artistry as a response to conventional record label restrictions.