In 2024, darts player Lewis Littler not only clinched the World Championship title but also became the most searched athlete in Great Britain, contributing significantly to the sport’s growth. His achievements include winning the BBC’s Young Sports Personality of the Year and being listed in Forbes’ 30 Under 30 Europe. The ‘Littler effect’ is evident in the rise of youth academies for darts across the UK. As discussions about the future venue of the PDC World Darts Championship arise, Littler emphasizes the need for adequate player facilities alongside venue capacity.