At the inauguration of the 39th Philoxenia International Tourism Exhibition in Thessaloniki, Apostolos Tzitzikostas, the newly appointed European Commissioner for Sustainable Transport and Tourism, outlined a comprehensive strategy for developing tourism across Europe and Greece. Emphasizing the sector’s vital role in the economy, he aims to enhance sustainability, leverage digital tools, and attract skilled workers. Tzitzikostas highlighted the need for balanced visitor flows and the promotion of diverse destinations, asserting his commitment to strengthening collaboration in the tourism industry to create lasting economic benefits for local communities.