The 39th Philoxenia Hotelia International Tourism and Hotel Equipment Exhibition kicked off, drawing commercial visitors from over 36 countries, including delegations from Bulgaria, North Macedonia, and Kosovo. Notable exhibitors from Moldova, Cuba, and Indian Ocean nations showcase diverse offerings, with various events highlighting destination beauty and services. Business meetings between hosted buyers and exhibitors are projected to exceed 4,000. The event also features the honored destination, Didymoteicho, and activities by the Organization for Managing and Developing Cultural Resources. The conference runs alongside the Thessaloniki Job Festival, reinforcing the exhibition’s commitment to cultural exchange.