The men’s football World Cup is set to take place in Saudi Arabia in 2034, featuring groundbreaking stadiums and a commitment to inclusivity. This decision follows an unopposed bid endorsed by the Football Association. Critics, however, point to the kingdom’s efforts at ‘sportswashing’ amid ongoing concerns regarding human rights. With an investment of approximately £5 billion in sports since 2021, Saudi Arabia is making significant moves in the global sports arena, including attracting international stars to its domestic league.