A recent BBC report sheds light on the harrowing experiences of social media content moderators who navigate a world filled with graphic and distressing material, including violence and abuse. Despite significant mental health tolls, moderators view their work as essential to online safety. Many have formed unions to address their challenges and advocate for better support. While AI could revolutionize content moderation, experts caution against over-reliance, emphasizing the nuanced understanding that human moderators provide. With escalating pressures on tech companies to remove harmful content, the plight of these ‘keepers of souls’ grows increasingly urgent.