As the Irish general election approaches, new insights reveal significant trends in voter behavior. A notable 20% of respondents made their final choice just before the local elections, reflecting a pattern of last-minute decision-making over recent years. With a decline in party affiliation—only 28% of voters feel close to a party—candidates’ personal traits are becoming increasingly significant. Incumbency remains a critical factor, yet Fine Gael faces challenges with high turnover among its representatives. These dynamics underscore the importance of targeted campaigns as many voters remain undecided.